You can choose a list that was previously uploaded or upload a new list. This will help you re-engage website visitors with website retargeting. Matched audiences allow you to customize LinkedIn ad targeting with your own company data. It is best not to target more than 2-3 facets when creating your audience. Not seeing what you want to target? You can add new targeting criteria by selecting "add new targeting criteria" and searching global search to find more defining characteristics of your audience. This criterion is divided into 5 sections: Next, you can define your audience characteristics by using the "Audience Attributes" and "Matched Audiences" fields.Īudience attributes allow you to choose your audience from a set of targeting dimensions. Steps to Create Your LinkedIn Ads Target Audience:Ģ. This makes LinkedIn campaigns very effective, especially for B2B marketing.įor instance, if your business sells manufacturing solutions then you would want your message to reach roles with higher decision-making power such as warehouse managers, plant supervisors, and others with similar job titles. With over 20 different audience attributes options to choose from such as interests, skills, job titles, and company size, you can get quite specific with who you want your ad to reach. LinkedIn offers extensive targeting options to ensure your campaign is successful. How to Create an Advertisement on LinkedIn For example, the five best practices that lawyers can use to bring in more clients and win. For example, if you’re trying to reach lawyers, your best bet is to create an ebook centered around something that they care about. You have to promote an offer that your market cares about, whether it’s a pain point for them or helpful tips to do their job better - it has to be specific. Many factors go into getting leads through social media but the most important by far is the offer that you’re promoting and the specific targeting criteria you choose. If you get many likes or shares from your post, this should indicate that there is a need for your solution. Experimenting with engagement metrics can not only assist with relationship building but is also a good way to gauge the interest of a particular segment that you are trying to reach. Seeing how users engage with your site and ad can give you insight into what is important to your audience. Make sure the landing page reflects the same thing that you are promoting in your ad so users can easily find the information they are looking for and see you as a helpful source. When sending users to your website, optimization is key. The actions you want users to take from your ad can be to click through to a landing page on your website or follow your LinkedIn page. If your main goal is for potential customers to find out more about your company and begin to develop a relationship with your brand, then goals like website traffic and engagement are ideal for your ad. Making sure your prospects know you are reliable and knowledgeable in your field is key to winning new business. Don't only share the value in what you do but why you do it. Customers want to do business with companies they trust and like. Hire Job Applicants - Promote job opportunities at your company.Īre you a startup or trying to change your business model? Building up your brand to online users may not have immediate ROI, but is highly valuable in building recognition within your audience and driving them to consider your business for their needs.Website Conversions - Drive valuable action on your website such as collecting leads or downloading ebooks.
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